Overhauling career pathing and performance reviews

Case study


Rapidly growing branding agency found that a lot of team members lacked clarity on promotion- and compensation criteria.


The agency’s growth had outpaced their structure. The resulting confusion was beginning to impact culture. Employees were confused and lacked direction.


The company wanted to create a clear, easily understood framework that would align personal and business growth to individual career paths, helping both managers and employees better understand the direction of the company and the requirements for advancement. We developed a matrix with core growth areas, a performance review structure that could be universally implemented and a development goal tracker to keep managers and reports on the same page.


The updated process provided clarity for the organization while minimizing bureaucracy. Ownership reported that employees were very appreciative, and performance had improved in all departments.

“In our industry, we’re constantly working to find great talent. Thanks to Vivo Growth Partners, our recruiting efforts have greatly improved.”

-Thor Hess, EVP, Southeastern Equipment Co. Inc.

Career Pathing

Small PR agency (~25 employees) wanted to develop a career path to help develop and retain current employees, attract new hires, and create this under the premise of keeping the team small.

Company Layoffs

Tech company experiencing extreme growth failed to secure its next round of funding and needed to lay off approximately ⅓ of the team.

Extension of HR Team

Healthcare organization going through rapid growth needed ad hoc HR support because the HR Generalist was going out on an extended leave of absence. Eventually, accounting contact left the [...]